“Steel trading business to explore overseas markets, the end user must be a good and steel ‘bridge’, hand in hand ” going out ‘.” This is the recent trade of some steel companies had to accept the “China Metallurgical News” reporter, The proposed business ideas. This concept has become a consensus of the current steel trade enterprises to explore overseas market in the new normal, seek survival and development.

Strengthen communication expand indirect exports

Steel Materials Co., Ltd. Shanghai Five wave (hereinafter referred to as five waves of the company), chairman of Ren Qingping “China Metallurgical News” reporter, said that in recent years, five waves of the company actively explore the international market, and machinery manufacturing, steel manufacturing and other downstream terminal user cooperation, to undertake foreign projects. Five waves of steel company needed for these projects to achieve the indirect exports of steel.

任庆平 said that China’s steel exports indirect exports of large ships, machinery, household appliances, steel, railways and other products, as well as to undertake the construction of major projects abroad, have led to the indirect exports of steel. At present, China’s steel exports indirect and direct exports of basic proportion 1︰1. A few years ago, China’s indirect steel exports are more than 50 million tons. These indirect exports of steel, it will not suffer the impact of foreign anti-dumping. Therefore, it is the steel trade “going out” strategy of a convenient path.

“However, the indirect steel exports now encounter a problem that is often stuck in the ” standard ‘on.” 任庆平 said, “five waves of steel supply contract to the company to undertake a project, which has 6,000 tons of hot-rolled H-beam In accordance with the provisions of the engineering design, the hot-rolled H-beam must meet US standards, that is, ” American Standard ‘, rather than our’ ‘GB’. This requires the assistance of steel, according to the American standard of the production process to adjust. ”

Ren Qingping said the production of American Standard products, steel is not much problem in the smelting process, just to make some adjustments to the alloying elements, the problem lies in the rolling process. According to the American standard, such as the need to change the roll pass mills to re-equipped with a roll. Usually a specification requires a roll, a roll going 10 million yuan to 2,000 yuan. Mills are willing to invest? If mills received the American standard hot-rolled H-beam orders for large quantities, it is willing to invest, after all, according to the American standard production of steel, its price is higher than the national standard steel 500 yuan / ton to 600 yuan /ton. Conversely, if fewer orders, only 200 tons to 300 tons, the steel companies naturally have to consider the benefits and affordability.

“Here, you need a good end-user steel trading business with the steel mills ‘bridges’ steel case steel trade should lower end-user demand for steel as well as foreign standards, quality, delivery and so, timely delivery to the mills. steel trade foreign standard steel can put together the required end-user to achieve a scale effect, prompting mills to improve the rolling process, according to foreign standards of production, so that mills profitable. This is steel trade and steel mills as a good end-user ” bridge ‘where the purpose. “Ren Qingping said. He said the country now has a steel mill in accordance with the American standard requirements, adjust the rolling process, the United States and subject to produce hot-rolled H-beam. Five waves company to undertake the American standard 6000 tons of steel, in the production has no barrier.

Complementary advantages and production capacity will be transferred abroad

In the interview, some of the steel trade companies had to “China Metallurgical News” reporter said that in the new normal, traditional steel trading model is facing a severe test. Iron and steel industry in the past few years, the stage overcapacity, has been developed to the full surplus today. Steel trading business to continue to develop, we must actively expand sales channels to end customers. The end markets, including both domestic and foreign markets. In the domestic market has become increasingly saturated, the pattern is difficult to change the situation of supply exceeding demand, “going out” to open up the international market, it is a way of survival and development of steel trading business under the new norm.

With the development of the Internet, steel electricity providers, online trading, steel futures market and other trading formats gradually rise, steel trade chain are getting shorter, the distance between the end user mills closer, leaving steel trading business space more narrow. “So long industry chain, to do short supply chain” marketing model, become nowadays steel trade corporate management purposes. “When the ‘bridge’ between good end-user and the steel mills,” this business philosophy, that is, in this market environment formation.

Home steel trade companies try to be a good “bridge”, and achieved good results. The company developing the African market in the process of construction steel, mastered the local steel demand and steel trading characteristics, and then use the information to cooperate with their mills exchanges and discussion, the final together built a local steel producers. They will be transferred to overseas production, the use of local scrap resources and raw materials, absorb part of the local labor force, specializing in the production of rebar, and then in the local sales, and ultimately the manufacturers work “going out” to expand the overseas market.

In the new normal, and steel mills steel trade cooperation, “going out” the road is very broad, very broad prospects. In expanding the terminal market, steel mills and steel trade is “Siamese brothers”, is the same trench comrades. Steel, steel trading business has its own advantages and disadvantages, cooperation between the two should be complementary, symbiotic, mutual benefit and reciprocity. Steel, steel trade cooperation, we can drive directly to steel exports, indirect exports, and ultimately production capacity for export.

Take Ren Qingping’s words, “to the production capacity of the” yes “Thirteen Five” in the direction of industrial restructuring of the steel industry, steel mills and steel trade enterprises to join hands, the transfer of production capacity abroad, this is the best state of steel exports.